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As per statistics1, a large proportion of India’s rural youth have little or no employment. Many students of marginalized backgrounds drop out of school, and thus lack basic skills and remain unemployable. Many professionals too are unable to upgrade their skills due to circumstances. This leads to a lacuna in the availability of industry-required skills and leaves a major part of our demographic dividend unutilised, further hampering the economic development of our nation.

The DDU-GKY programme (Deen Dayal Upadyaya Grameen Kaushalya Yojana), as set up by the Government of India in 2014, aims to enable their skill development and employability. This programme is led by the Ministry of Rural Development (MoRD), as part of the National Rural Livelihood Mission (NRLM) and aims to not only fulfil the career aspirations of rural youth, but also add diversity to their incomes.

Our Solution

In keeping with the government’s vision to build a skilled India as well as Ampersand’s vision to provide equal opportunities to everyone, regardless of socio-economic background or geographic location, we are a proud implementation partner for several DDU-GKY projects across India. These short-term skill training courses act as a bridge between skilled labour and industry vacancies and cover every step of the enrollment to training to internship to placement journey, thus ensuring employment as well as fulfillment of industry vacancies with a skilled workforce.

Our Impact

As Programme Implementation Agency for the Patna DDU-GKY project, we have enrolled 128 girls and 82 boys to be trained in the healthcare sector as General Duty Assistants. Here, these candidates receive training in the basics of healthcare like CPR, First Aid, Pathology, Bio-Waste Disposal and Management, along with practical exposure about how to check a patient's blood pressure, heartbeat, pulse, etc. The students are also given training in various areas such as IT skills and soft skills. The facilities offered for this residential programme that spans 4 months (118 days), include in-classroom theory and practical sessions, industrial visits and opportunities for internship, along with separate hostel facilities for boys and girls and all meals.

Out of the initial batch of candidates, 101 out of 105 students received placement offers from SBPS Pvt. Ltd., Paras hospital, Ruban hospital and Lifebridge Senior Care Hospital, Bangalore, as health care workers.

Ampersand is committed to the transformation of lives in rural India by creating opportunities for livelihoods and micro-entrepreneurship, that will help candidates, their families and communities to lead a better quality of life.

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